SS24 Collection "Faith in Art"

• jacquard: an exceptional weaving technique
~ jacquard is a sophisticated weaving technique that allows complex patterns to be woven directly into the fabric itself, rather than being printed or embroidered on the surface :: this revolutionary process, invented in the early 19th century by Joseph Marie Jacquard, uses an automated loom that controls each individual thread to create designs with unmatched precision.
~ unlike printed textiles, where the motif is simply applied on top, Jacquard is woven in depth, ensuring exceptional durability and a unique textured relief.

• a noble and timeless material
~ jacquard is recognized as a high-end fabric, used for centuries in the making of luxury garments, refined interior decor pieces, and ceremonial uniforms.

~ why is jacquard so prestigious?
 • unmatched visual richness: the weaving creates a play of textures and light that brings the patterns to life.
 • impeccable structure: thanks to the density of the weave, the fabric holds its shape and relief even after many washes.
 • artisanal and innovative craftsmanship: every jacquard piece is the result of a meticulous manufacturing process, blending tradition with modern technology.
 • superior longevity: unlike printed patterns, jacquard motifs don’t fade and stand the test of time without losing their brilliance.

• why jacquard in streetwear?
~ long reserved for haute couture and interior design, jacquard now stands out in the contemporary wardrobe as a premium alternative to printed fabrics ⇄ this ancestral technique is being reimagined and integrated into streetwear pieces, creating a bridge between textile tradition and modern culture.

~ our jacquard creations stand out for:
 • motifs inspired by iconic ᵥreferences, woven directly into the structure of the fabric.
 • unmatched depth and texture, giving each design a subtle sense of relief.
 • optimal comfort and durability, ideal for everyday wear.

• how to care for a jacquard garment?
~ since jacquard is a noble and structured textile, it requires some special care:
 • wash cold or at 30°C to preserve the weave density.
 • air dry—avoid using a dryer, which could damage the fiber.
 • gentle ironing at low temperature, always on the reverse side.

• jacquard by VERYRARE: a signature of excellence

~ at VERYRARE, jacquard is at the heart of our creations, pushing the boundaries of streetwear by integrating an exceptional textile into bold, one-of-a-kind pieces.
~ each jacquard hoodie, pant, or jacket is designed to offer a unique visual and tactile experience, reflecting our commitment to authentic, long-lasting textile craftsmanship.
~ wearing jacquard means wearing a piece that tells a story—one that combines aesthetics, quality, and timelessness.